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According to the New York Department of Consumer Affairs, there is evidence that products in purple packaging cost more than the same product in blue packaging.
People who use feminine advertising products often spend more money than people who use masculine advertising products, mainly because of the pretty pink and glittery packaging they sometimes appear in.
The pink tax, which is a supplement on products typically used by women, can cost as much as $ 1,300 per year, according to a study by The bank rate. Bankrate stated that this supplement may occur whether the product is slightly different from the men’s version or the same. This usually does not have a positive response from those who use these products.
“I think capitalizing on people’s needs and helping to instill societal pressure on women and girls is not just rude, but incredibly sexist,†said Emily Hatch, a third-year student at Iowa State in professional degree in architecture. “Having to spend more on basic necessities takes a toll on my budget and that of my friends every week and every month.”
These products include things like shampoo, deodorant, razors, and other personal care items. Health Line said that on average, shampoo for women costs $ 2.71 more, razors cost $ 0.91 more, and shower gel costs $ 0.30 more than similar items for men.
Hatch said, “I buy men’s products like razors and deodorants. I also tend to buy unisex or men’s clothing because women’s clothing is more expensive.”
In 2015, the New York City Department of Consumer Affairs found that products advertised to girls were 7% more expensive than those advertised to boys. One example they found was that a five-pack of Schick Hydro razors cost $ 18.49 in purple packaging and $ 14.99 in blue packaging.
“Personally, I think making the packaging look pretty or adding scents is an easy way to drive up prices minutely for consumers, but brings big profits to businesses over time,†Amanda Peirce, junior in mechanical engineering at Iowa State, mentioned. “I think it’s very easy for businesses to do this because beauty and societal standards have been imposed on us all of our lives, which in turn will make consumers want to comply in any way they can. “
Big companies seem to be using prettier packaging, prettier colors and a stereotypical feminine presentation to justify higher prices when the only difference is that the product is aimed at women.
Along with the pink tax there is the tampon tax which also affects women and which is seen in the same Healthline article. According to Healthline, in 36 states tampons are subject to sales tax even though they are a necessary product. Certain items that do not have sales tax in states where stamps include wine, marshmallows, and shooting club memberships.
“The pink tax is there to overburden and benefit women,†said Cereniti Antonia Campos, a sophomore animal science student at Iowa State. “When it comes to the infamous ‘tax on tampons’, it denies virtually anyone in need of the product proper and equitable access to basic hygiene.”
When an additional cost is added to these products, consumers are forced to budget for the items they need. Many places are looking for donations of these products, especially tampons and pads, as many women find it difficult to afford them.
You will find more information on these donations here.
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